The 2 main aspects that constitute good design!
When we talk about design, it is more often than not in reference to the visual aspect of the subject. If you want to do business with designers, the number 1 expectation is the performance of the concept on a visual level. On the other hand, commercial-level interior design is far from this general idea of design. We go way beyond just a few paint and flooring choices for your business. The 2 main aspects that constitute good design are the visual aspect, obviously, but also the functional and ergonomic aspect of your work environment.
The functional aspect
Improve the ergonomics of your spaces; reduce wasted time and injuries
We think about all the components of your work environment to increase your ergonomics and thus your performance. Your ability to adapt to new working methods and different technologies has a direct influence on the productivity and workflow of your employees. In this momentum, it is ideal to ensure that the ergonomics are optimal and that you benefit from the new comfort standards established by the industry. It is thus possible to avoid musculoskeletal injuries by preventing poor working postures; this is too often neglected out of simple habit.
You will also benefit from reducing waste of time and energy by having a sound planning of your space. Do not hesitate to position certain areas as pivot points accessible equidistantly to everyone.
Make sure to offer fluidity as well as proximity to major areas which will increase your efficiency and interpersonal communications.
Have a staff retention strategy based on your work environment
In this era affected by a labor shortage, considerations around your staff's sense of belonging are fundamental. You need to know how to create a commitment from your team to your company. Salary conditions were at one time the main aspect of motivating an employee. We now know that new generations are ready to accept a job offering less pay in exchange for more attractive working conditions. This is based on social benefits, group dynamics, flexibility, possible development, the feeling of being part of a team recognized for its skills and the aesthetic quality of the work environment. Knowing that training a new employee costs you on average 37% of their salary for the year, it pays to focus on the work environment. Your human capital is invaluable and your company culture is key.
When an employee is motivated, their engagement rate more than doubles and their average productivity increases by 14%.
The Visual Aspect
Dare to integrate your visual identity in an assertive way!
Visual identity is your brand image. This term is well integrated with retail businesses, because they know the great economic benefits. We can think of Apple, Starbucks, Tesla and many others. This should therefore be considered a major asset for service companies. Can your customers identify you at a glance? Is there consistency in the message you give them on your website, in your marketing materials and finally when they set foot in your physical location? Whatever image you want to convey, you must ensure that it is strong, assertive, represents you well and is consistent.
Dare to display yourself in a unique and avant-garde way! Now imagine your space as a large canvas, a canvas on which to paint your own work.
Provide your customers with an experience - Offer added value
And finally, provide a global experience to customers who come to your clinic. Offer them that “extra” that will build their loyalty and even better, refer you to their entourage. In this period when people are stimulated from all sides, unfortunately you must not be satisfied with being an excellent practitioner. You need to stand out and offer added value to your services. This translates into amenities such as relaxation areas with drinks, tech counters to accommodate certain workers, after-treatment rest rooms and more. The goal is to create an environment that they will enjoy being in and that will break down the anxiety that is regularly felt there.
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